Booty Builder is set to make its UK debut following a new distribution partnership with React Fitness.
The Booty Builder, which first launched in Norway in 2015, is a range of selectorised plate loaded hip-thrust machines that deliver the 'ultimate glute workout'.
Available in two versions, Platinum and 7.0, the Booty Builder is designed to make hip-thrusting - a glute exercise that improves the exerciser's speed, strength and power by teaching optimal hip extension - easier and safer.
The machines feature a patented design with raised feet, which places users in the optimal position to isolate their glutes and achieve a deeper range of motion.
"We've created a product that people want, and now we're focused on taking it to an even wider, global audience through our distribution partners," says Booty Builder inventor and CEO Haakon Larsen.
" We have a diverse range of customers, including many notable sports teams and fitness clubs. This proves that there's a real demand for the Booty Builder and huge potential for it to take off in the UK," Larsen adds.
Tracy Morrell, director of React Fitness, says: "We're thrilled to launch this product in the UK at a time when glute workouts are booming.
"The Booty Builder was the world's first hip thrust machine and it has proven in multiple countries that it can generate great results for a wide range of facilities and their members, which we look forward to replicating in the UK."
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